Stay away from the email vendor con artists that tell you that they only 'rent' data. They have to send it! Your company should not take the chance of having its name in an email going out without your company having possession of the data that proves how that data was opt-in. Additionally, you will never even know how many emails bounced. Many of these phony email 'renters' would never give you the email because almost all of it will bounce! Emails from http://www.databaseemailer.com are sold and yours to keep.
You also need to own it so you can email it as much as you want. These poor email list providers will not even email all that you purchased! Furthermore unless you are a major corporation your email is going out at 3 am and therefore doesn't get as much attention as it gets clumped with all the other email to be reviewed in the morning. With Database Emailer you can send and how often as you like.
You need to realize that email companies lease their email servers and pay $99 a month and can email about 100 million a month and they incredibly tell you that 'they need to charge you' $1,000 per million. Nonsense!
If these 'renters' costs are that high it's because their data is causing spamming complaints and having their email servers Internet Protocol (IP) addresses and domain names black-listed by the email recipients Internet Service Providers (ISP's) and therefore the emailer needs to keep buying new IP addresses. That is the scam they play. You need to take possession of that data because you need to send it multiple times as most people need to see a message more than a few times before they buy.
Specialty Data Caution: When you are buying data you also need to be very careful, especially if you are buying a specialty list, for example 'golfers.' Unlike Database Emailer, the email suppliers will tell you that they have a 'golfer' consumer file but give you data in which you would never know whether the data records are actually 'golfers.' The only way that you can be assured that the data record was actually a 'golfer' is to confirm with the email supplier that the data that you will receive will include the opt-in website in which the data record opted-in and it will relate to 'golf.' If the email supplier just tells you that the data records are 'golfers' with zero actual proof, that email supplier is simply scamming you!
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